In this TED talk, Simon Sinek talks explains that the way great leaders inspire all comes down to the reason "why". I first heard this talk a couple years ago at a training on Agile Testing. The instructor discussed using the "Power of Why" to lead and inspire various members of the team. I ended up revisiting it again recently when thinking about the "why" in my personal pursuits. Simon gives a great talk. He also uses Apple as his main example/muse in explaining the Golden Circle and it works. Definitely worth the 18 minutes. Share your favorite moments below! Enjoy!